I had a conversation with a business owner a while ago who had no idea that she should have a blog. She just couldn’t wrap her mind around what a blog could do for her, why she should do it, how she would use it… it was a completely foreign idea to her.
But the reality is, if you own or run a business or nonprofit organization, you need a blog.
Here are my top 4 reasons why you should have a blog.
You have an opportunity to really prove to your audience that you are the expert they want. You can teach them about your field. You can show them how to change or grow. You can help them learn something new. You can earn their trust. And earning their trust is how you earn their business.
2. You need it because your audience expects it.
Think about it. You go to a website to learn about a product or service. You wander around the home page, the product page, and the contact page. But you just need to know a little more. You want to get a sense of what the people behind the website are like. You need to know their personality. You want to know if they are professional or note. Maybe you even need to understand the product or service a little bit. Well, if they have a blog, that’s where you’ll learn those things. And since most businesses are providing articles of some sort, so should you.
3. You need it because your competition is providing it.
If your competitors are earning your audience’s trust, shouldn’t you? Your blog doesn’t need to look like everyone else’s. In fact, I’d suggest it doesn’t. It should reflect YOU. Your personality, your knowledge, your passion. But if you’re not doing it at all, your competition is going to win all the customers.
4. You need it to begin building relationships with your potential customers.
Business is built on good relationships. People demand to be more than just an account number or a category. They need to know that you care about them personally. Your blog is an arena for them to learn from you, ask you questions, provide feedback (both positive and negative) on your products and services, and simply engage with you in the market place. And that last phrase is really important: engage with your audience.
So what are you waiting for? Start your business blog today! (or get back at it.)