Well hello there, and welcome! I’m so glad you’re here!
You’ve arrived at a little corner of the digital world made for the business owner, manager, or entrepreneur who is overworked, overwhelmed, intimidated, or confused.
It’s for you if you’re struggling to get a basic grasp on digital marketing. It’s for you if you’re trying to figure out the best ways to use social media for business. It’s for you if you have to wear nearly every hat in the business, and your’e struggling to juggle all the bits and pieces of digital marketing. You know what I mean: managing the website + blog + email marketing + social media + more social media… it’s hard to keep up.
(Because, let’s face it, when push comes to shove, those are usually the first places to suffer when you’re overwhelmed, isn’t it?)
If any of what you’ve read so far describes you, or sounds even a little bit familiar…
The truth is, you CAN get past your fear or intimidation and cut through the overwhelm. You CAN learn the basics and set in place manageable steps to help you effectively market your business or organization. You CAN make sense of the fundamentals.
And I’m here to help you do just that.
If that’s you, pull up a seat. Let’s talk.
Check out the blog for some helpful info written just for you! Visit the “Work With Me” page to learn more about the services and products I have available to help you out. (And check back regularly, this is updated regularly with new things!) Still not sure where to start? Drop me a line to tell me what you’re stuck on and we’ll see if we can figure it out together!
Let’s clarify two things:
- If you’re already a skilled digital marketer, or if you’re a donor relations champ, this probably is not what you’re looking for. It’s created especially for those who are struggling and unsure how to proceed, for the beginners, for the novice.
- I don’t teach people how to “hack”, “cheat”, or “earn 10,000 fans overnight”. If you’re looking for a get-rich-quick-scheme, this isn’t the right place for you. What you will get here is marketing with integrity, patience, and persistence. It’s marketing with the long-term goal in mind, not instant gratification. Because the truth is, the tactics that teach you how to get instant gratification are the very tactics that will fail to get you the lasting relationships and trust that you need for your business to endure through thick and thin.
If you’re still with me, great. Let me tell you a little bit about me and what you can expect from me!
Hi There! I’m Rose.
Lover of coffee, cats, and afternoon naps. If I’m not doing digital marketing, I’m usually either working at a local homeless shelter, or I’m doing some kind of DIY project. I leave a trail of crafty hobby projects everywhere I go. (The latest involves a basement full of old furniture waiting for a fresh coat of chalk paint.) I get giddy during thunderstorms, and I’m not at all ashamed to tell you that I’m usually in pajamas when I’m working from home.
I’m a farmer’s daughter, the aunt of 15 amazing kiddos, and Person to my adorable cat, Jeff. (a.k.a. the Chief Cheer Engineer at Rose McChesney Marketing Consulting!) I’m a closet nerd, a social media junky, and I have hilarious dreams on a regular basis. (Like, really vivid, full color, see people’s faces, physically feel things, kind of dreams.)
All combined, I have over 10 years of marketing experience, ranging from for-profit to nonprofit, including tiny little organizations of 4 employees and massive organizations of several thousand employees. I have been one of the worker bees and one of the authoritative decision makers. I’ve had a tightly defined role with no flexibility, to an extremely broad role where I wear ALL the hats and have abundant flexibility. I’ve worked in offices where all the ducks were in a row, and in offices where there aren’t ducks – just squirrels, and they certainly weren’t in a row.
So what does this mean for you? It means that I’m ready to help you cut through the overwhelm, fear, and confusion, and take your marketing to the next level – no matter what you’re facing.
That’s really all you need to know… but sometimes people want to know this:
How did I become this person who runs this business and helps people with digital marketing?
So here’s my story.
Once upon a time I went to college – not for a degree, but to find a husband. I never wanted a career, and I had absolutely no ambition to find out what career would be a good fit for me. I was SURE that I was meant to be a wife and a mom. So when I graduated with no husband in sight, I was completely lost. So I ended up working retail for a few years…. and I hated it.
Out of desperation I went across the street from my job to the new Chick-fil-A in town. I planned to work there for about 6 weeks while I found something better. But when my boss overheard me talking about my direct sales side business, and I mentioned the word “marketing”, he said, “I have a marketing position! Would you be interested in it?”
The rest is history…
I spent the next three years getting some of the best marketing training ever. I mean, honestly, Chick-fil-A’s marketing philosophy, strategy, and execution is top notch! I worked primarily for one restaurant, and I also occasionally worked for the corporate office as a Grand Opening Marketer. I helped open nearly 20 restaurants in that three years, and it was epic.
But then one day my boss decided to reallocate his marketing budget, and my position went with it. I had felt for some time that I should be pursuing something that was more ministry-oriented.
So, long story short, I called my sister’s friends in Colorado Springs and said, “I’m moving to town. Can I stay with you?” I loaded my sweet little Jetta (I called her Sydney) with everything I could squeeze in, and I drove across the country. And about a month later I had a dream job.
For the next two years I worked in Donor Development for an incredible organization, Compassion International. If you don’t know Compassion, let me just say this: They have Donor Development figured out. They know what they’re doing. So, again, I was privileged to be able to learn from an incredible organization. I got a super solid foundation.
And then I moved home. It didn’t make sense on paper, but in my heart, I knew it was time. I filled Sydney up again, and moved back home to PA. I got a big job at a local Christian school, operating as their Director of Recruitment and Advancement. Frankly, that’s just a fancy way to say “I was the marketing department”. I was responsible for all the fundraising, admissions, communications, branding, events, and PR. Let’s just say that I needed every ounce of the solid foundation I had received, and then some. I learned so much at that job about EVERYTHING to do with marketing.
But life happens.
A few years later, tragedy struck my family, and I decided to quit my job so that I could focus on helping my family. Central to that was caring for my elderly grandmother. She lived about another 6 months, and I was with her nearly 24 hours a day. It was the hardest and most fulfilling thing I have ever done.
After she passed away, I started job searching again, and I couldn’t find a job! What I did find, however, was a number of freelance projects. So I started offering freelance marketing services for about a year. I didn’t have a business plan, or rates, or any clue what it looked like to run a freelance business. But I did my best with what I had, and I loved it. During that year, I worked with a number of amazing clients, among which were an online marketing firm based in Scotland, a direct sales business owner, a camp ground, a missions organization, an athletics organization, and an agricultural newspaper.
Unfortunately, though, since I fell into it backwards and didn’t have any real plans, it wasn’t sustainable. I struggled to pay my bills.
So I went back to traditional employment!
I found a part time job working as an administrative assistant for the tech department of a college. It really wasn’t an “administrative assistant” position, but more of an assistant manager position. I was “Team Mom” to about 30 student workers. I made their schedules, organized training, made them snacks, and helped the new manager settle in. It had nothing to do with marketing, but it taught me a lot about myself. Suddenly I became aware of a set of skills I didn’t know I had – skills in leadership, organization, management, executive decision-making… I was capable of much more than I had ever realized!
But while I worked that job, I phased out of freelancing.
It wasn’t intentional. That part time job was originally supposed to supplement my income while I pursued my dreams in business. But it quickly took over and demanded far more than I had expected.
So when I realized I wasn’t doing the freelance gig anymore, I decided I should move on to something in my field at least.
I started working at a small nonprofit as their Marketing Director. As soon as I got back into marketing, I remembered why I loved it so much and my dreams were refreshed. I knew in my heart that I wanted to help as many small businesses and nonprofits as I could.
And THAT is how I became this person who teaches people how to use digital marketing to grow their business!
Are you ready to get past the confusion and overwhelm, and master digital marketing? Let’s get started! Check out the services I offer, and contact me today with your questions about how to make digital marketing work for your business.